T2 · Trunk

Writing the role

A job posting is a contract with future-you. Separate must-haves from nice-to-haves before you go to market.

12 min

Key takeaways

  • Required vs. preferred is a legal distinction, not a stylistic one
  • Inclusive language measurably widens the candidate pool
  • Salary disclosure is now required in many states
  • The posting drives the rubric, which drives the interview

Most hiring problems are written down before the first candidate applies. A vague posting attracts a vague pile of applications; a precise one filters before you ever open a resume.

Three moves: separate required from preferred, write inclusively, and price the role.